mutual_projection

MUTUAL PROJECTION
2017 / Projection, installation with two projectors, loop 04:30 (not synchronized)

Accelerated footage of advertisement spots from the same companies or for the same products in various language mutations are beamed in asynchronous loop from the two projectors, facing each other. The content of both loops is essentially the same: consumer goods and services, offering, apart from the good price value, the fulfillment of the audience’s needs and desires.
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